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Advisory

3 May 2023

Creating a Winning Strategy: Leveraging Your Strengths and Opportunities

YourFrontEOffice Advisory, Small Business

By Your Front eOffice

As a woman business owner, you understand the importance of standing out in a crowded market and providing something unique to your customers. But how do you effectively leverage your strengths and opportunities to create a competitive strategy that will help your business grow and thrive? In this article, we will explore how using a SWOT analysis can help you identify and prioritize your competitive advantages and potential for growth.

What is a SWOT analysis?

26 Mar 2023

Mastering KPI Tracking: Essential Tips for Business Success

YourFrontEOffice Advisory, Behind the Numbers

By Your Front eOffice

Key performance indicators (KPIs) are essential performance measurement metrics for tracking progress towards business goals. They help in decision-making, setting strategic objectives, and evaluating business progress in real-time. To choose the right KPIs, you should ensure that your business goals are measurable, actionable, and have a reasonable time frame. A good KPI should enable you to track the critical success factors related to the goal. KPIs vary from business to business, but they should be actionable, accurately measurable, timely, and impact the bottom line.

Cash flow forecast and gross profit margin as a percentage of sales are two critical KPIs that can help track business growth. Cash flow projections help businesses assess whether sales and profit margins are appropriate, and savvy business owners perform regular cash flow forecasts to identify problems in the early stages and make necessary adjustments. Gross profit margin as a percentage of sales demonstrates total profits compared to revenue and helps quantify how much money a business is keeping against the amount paid out to suppliers.

Other KPIs that can help businesses grow include customer acquisition cost, customer lifetime value, return on investment, sales growth, net promoter score, employee turnover rate, and employee productivity. Businesses should choose KPIs that meet the four criteria of being actionable, accurately measurable, timely, and impactful to their bottom line.